Redefining Safety.
Because public spaces must be safe, enjoyable places.
SafeGround is devoted to making the world a safer - and - smarter place for pedestrians, cyclists and drivers.
Moving around our communities has become one of the riskiest everyday activities – especially for pedestrians.
Automobiles are the 9th leading cause of death worldwide and set to become the 5th.
Autonomous vehicles promise to deliver safety by removing driver error. Yet, without the ability to accurately and reliably predict pedestrian and cyclist behaviour, preventing collisions and building trust will remain elusive.
Value
Our deep and unique expertise in pedestrian and cyclist behaviour builds safer places today and autonomous intelligence for the future.
COMPLEX INTERACTIONS
Mobility is complex and more than getting from A to B. It's about creating safe, accessible and positive interactions between people, places and technology so we all benefit.
PREDICTION
With our location-based safety insights, we can deliver advanced and real-time predictions of pedestrian and cyclist behaviour in driver and driverless scenarios.
SAFER DIRECTIONS
Clients and citizens will be able to use our solutions in navigational maps, vehicle systems, insurance products, simulation labs and on their smartphones.
Team
We are innovative strategists and technologists trusted by large and small, public, private and non-profit organizations to get things done. Talk to us about how we can help.
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